Gate × RedBull
F1 NFT
Gate X RedBull Racing F1 NFT campaign page. Fusing Web3 NFT claim mechanics with RedBull F1 racing brand energy to craft a high-impact, time-limited experience that drives both user participation and brand collaboration reach.
Tools & Process
Design Toolchain
From requirement analysis to final delivery — owning the complete UI design pipeline: information architecture, visual system, cross-platform responsive design, prototype validation, and precise developer handoff to ensure design integrity at launch.
Information Architecture × Visual Hierarchy
GATE X RedBull F1 NFT reached 453K+ users. This campaign successfully amplified brand collaboration reach and user engagement. By combining brand storytelling with a time-limited claim mechanism, the page effectively drove project visibility and NFT adoption.
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Key Contributions
Cross-Platform UI. Brand-Amplifying Impact.
Campaign Page UI / UX Design
Starting from product concepts, I translated requirements into clear information architecture, visual hierarchy, and user flows — then executed platform-specific UI designs. Beyond aesthetics, I prioritized design system documentation, prototype validation, and developer collaboration to ensure faithful implementation.
Cross-Platform UI / GUI Design
Designed responsive layouts tailored for both desktop and mobile, ensuring a consistent visual experience and intuitive interaction logic across all devices — maximizing conversion and user engagement.
Design System & Component Library
Established a clear design specification and reusable component library to maintain consistency across multi-page campaign expansions, significantly reducing iteration and developer handoff overhead.
Prototype & Flow Validation
Validated key user flows through high-fidelity prototypes — including NFT claim steps, wallet connection, and campaign content reading paths — to minimize friction and maximize task completion.
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