HARRY LIAO
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// Designing the next reality.

ABC Design

ABC Design is a brand design company based in Taichung, specializing in visual identity and marketing design for stroller brands. Harry served as a core graphic designer, responsible for brand visual strategy, graphic design systems, and the production of social media short videos.

Category Brand / Graphic Design
Role Graphic Designer
Date 2021 – 2022
Company ABC Design
ABC Design Banner
Overview

About ABC Design

ABC Design is a dynamic design studio serving multiple stroller brands, including AVUS, Vida, and Zephair. Harry oversaw brand identity design, product visual planning, and produced extensive short-video content for social media, helping brands establish a strong market presence.

  • Brand Identity Design
  • Social Media Short Video Production
  • Graphic Visual Design System
IG ABC Design
ABC Design Exhibition Booth
Responsibilities

Being A Graphic Designer

During his time at ABC Design, Harry was deeply involved in building the brand visual system — from exhibition booth design and product catalogs to social media visuals, maintaining high consistency across every touchpoint. Harry also directed and edited multiple brand short videos, using dynamic visuals to tell stories that reinforced the brand's image in consumers' minds.

  • Exhibition Visual Design
  • Art Direction & Photography
  • Video Editing & Production

"Short Videos"

Short-form video content produced for ABC Design's brands, created for Instagram Reels and social media promotion across multiple platforms.

AVUS
Vida
Zephair Sport
Okiniauto
Zephair

"Brand Visual Design"

Brand visual materials designed by Harry at ABC Design, covering product graphics, social media posts, and marketing collateral.

ABC Design Visual 1
ABC Design Visual 2
ABC Design Visual 3
ABC Design Visual 4
ABC Design Visual 5
ABC Design Visual 6
ABC Design Visual 7
ABC Design Visual 8
ABC Design Visual 9
ABC Design Visual 10
ABC Design Visual 11
ABC Design Visual 12
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ABC Design Visual 14
ABC Design Visual 15
ABC Design Visual 16
ABC Design Visual 40
ABC Design Visual 41
ABC Design Visual 42
ABC Design Visual 43
ABC Design Visual 54
ABC Design Visual 55
ABC Design Visual 64
ABC Design Visual 67

Looking Forward To Speaking With You Soon!

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